Explored radical new concepts based on blue-sky ideation
and progressive trends in the marketplace. The result of
this work produced a fresh look and unique user experience
for AOL that could have potentially catapulted it years
ahead of the competition.
Initiated a brand approach through design,
imagery and color. Created a styleguide that
used unique, natural imagery and an aesthetically
soft color scheme based on the existing AOL
color palette.
Rapid site design and construction on a small burdget.
Identity work expressed client’s desire for freshness.
Needed to keep site mechanics and aesthetic minimal,
but make it vibrant enough for an entertainment clientele.
Gave a fresh, clean look to this higher-learning center
for economic development, focusing on aiding and facilitating
growth in third-world countries. Collaborated closely with
developer Casey Wolfe of Wolfe-Reiter on this effort.
Personal trainer Doug Joachim needed an image that conveyed
strength and confidence. The metallic textures and angled
lines helped to reinforce this concept. Doug’s personal
newsletters helped to add a personal touch to the site.
Website design and branding for valve distributor Crump
and Company. Took a "dry" subject matter and livened it
up with visual brevity and engaging copy.
Centered the visual site design around the brand, taking shape
and color cues from the logo itself. Also sought to give emphasis
to the subject matter by using vivid imagery and treatments.
Created the first online presence for this legendary animation studio, who did the opening animation for "Grease", "Petroushka" which was the first ever animated special on television and some of the first conceptual music videos from artists like Bob Dylan and Stevie Wonder.
Redesigned the existing site to be more engaging, hip
and updateable. Used the existing brand to build animated
elements from and implemented a CSS-based newsfeed
that could be updated easily by the company.
Client wanted me to serve up some fresh mocks for
their unused domain space. Used AWD philosophical
approach to visuals through visiting the company’s
workspace and incorporating that into the flavor
of the finished concept.
Identities from a wide variety of sources, including
an online memorial service, a communications company,
a band, a restaurant and a financial consultancy.
What happens creatively in the free spaces between work.
filter9 is a showcase for some of this work. Other things get
sent to family and friends on holidays or as gifts or ideas-
in-progress or acts of love. It all comes from that mysterious
place within.
